There are many talented artists how are making creative stuff but they lack the self-confidence to share their work with others. Many of the artists are mostly dedicated to their work and they don't have the time and skills to promote themselves. so that's why here is YCG to help the artist to promote themselves.
We want to inspire and motivate the artist to keep doing their best because if they are patient and presistent one day their dream will become a reality.By using the shadow as a metaphor for unexposed talent and reminding the artist that is also important for their work to be recognised and seen from the public. Sending the call to action message " Step out of the shadow " and let others see you work.
Because YCG is a social platform that supports artists we decided art direction to be in artistic style with hand drawing look to it and also to integrate with the YCG brand colour black and white The visual style and the techniques used for this video is a mix of three different techniques combination of 3d, 2d and frame by frame traditional animation style.
（Some test made for defining the style 确认风格的一些尝试）
In a search for a way to communicate that the artist can financially benefit from uploading their work on the YCG platform it was obvious to use some kind of metaphor for wealth but still to be shown in a more subliminal way so that connects nicely with the plant and seed story.
（Guiana Chestnut or popular Money Tree as a metaphor for wealth 用圭亚那栗树或发财树比喻收益）
Narrating the story with a slightly poetic twist and the deep subtle voice leading the viewer to enjoy the dynamic and dramatic uplift of the story arrangement and finishing whit motivational call to action message "Join the growing network of creative people".
（Part of the storyboard for the animation部分动画的故事板）
Inspired from the NOIR comic book style which uses black and white with strong contrast and sharp edges between shadows and highlights with hand-drawn illustrations look