遊戲應用中心品牌更新 Game&App Center Brand Renewal

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1. 品牌概述  Brand Overview

遊戲應用中心是QQ空間用戶專屬的遊戲平台,最新、最火、最好玩的遊戲一網打盡:角色扮演、模擬經營、射擊、棋牌、街機、賽車等各類遊戲應有盡有。這裡網羅了全平台最全、最給力的遊戲禮包,更有積分兌換頻道、各類精彩活動為玩家提供豐富給力的獎品。 

Game&App Center is an exclusive gaming platform for Qzone users including the latest and hottest games such as role playing, simulation, shooting, puzzle, and racing games etc. In Game&App Center, there are most comprehensive and greatest gift packs, points redeem channels and various activities to provide users with abundant prizes.

2. 品牌更新目標  Renewal Goal

遊戲應用中心是QQ空間下基於網頁的遊戲平台。原名“應用中心”,不僅有遊戲還有其他應用,所以舊Logo有“APP”字樣。隨着app的份額減少弱化,應用中心決定把重心放在遊戲的部分,因此需要重新設計品牌標誌。

Game&App Center is a web-based game platform under Qzone. Its original name was "App center" which means the hierarchy more goes on ‘apps’ and that is why the brand only reveals the word "App”. But now as Game&App Center decided to focus on the GAME side as well, we’ve reveal the logo to have ‘game’ as equal as the ‘app’.

同時,為了讓Logo跟SNG的品牌系統保持一致。舊標誌產生於SNG品牌系統建立之前,所以有些偏離了系統。

In addition, we also wanted the logo to maintain the consistency of SNG brand system because the original logo had been made before SNG brand system was built.

原Logo  Original logo

3. 品牌更新過程  Renewal Process

3-1. 創意提煉  Idea sketches

遊戲應用中心的新品牌標誌需要更有遊戲感,創意過程中對遊戲元素進行了不同的嘗試,尤其是在遊戲手柄的方向上不斷的演練和簡化。在色彩方面,選用鮮亮的顏色組合來製造令人振奮的氛圍。

Game&App Center wanted their logo to have much more ‘GAME’ atmosphere. So we studied various icons that is containing gaming element. We focused on gamepad and simplified them after. For the color, we used bright and vivid colors to give an exciting atmosphere.

3-2. 設計提案  Narrow down proposals

最終從草圖演練中篩選出最合適的設計並細化,文字標誌則使用SNG Font來維持一致的SNG品牌系統。然後把方案放在遊戲應用中心網頁和移動端的真實場景中,使方案更清晰、更易於決策。

We chose the most proper proposals among the idea sketches and developed them. For the logotype, we used SNG font to maintain consistency of SNG brand system. And then we simulated them to virtual website and mobile app application to make it easier to see and decide what to choose.

3-3. 最終細化  Final refining

經過幾輪商議,我們選用了飽滿的B方案圖形,提煉了A方案的色彩組合。B方案具有直觀遊戲元素,而A方案的色彩則更易於讓用戶聯想到QQ空間品牌。對色彩做細微差異的調整後,輸出了最終的完整標誌。

After several discussions, we mixed proposal B’s shape and proposal A’s color. Proposal B has game elements in shape most obviously and proposal A's color reminds users of Qzone brand easily. After multiple rounds of corrections, Game&App Center’s final logo was decided.

最終Logo  Final logo

4. 全新的品牌形象識別系統  New Brand Identity System

最終標誌確定後,我們梳理了遊戲應用中心的品牌系統,包括各種應用系統。

After the final logo had been decided, we created whole brand system for the Game&App Center brand including various applications.

4-1. 標誌  Logo

4-2. 品牌色  Color

4-3. 品牌應用系統  Applications

5. 標誌像素優化  Logo optimization

為了讓標誌在各種尺寸和環境下顯示清晰,我們對不同尺寸的標誌進行精細到像素的調整。

To make the logo the most clear in any sizes of any circumstances, we’ve adjusted various sizes of logos precisely by pixel.

6. 規範  Guidelines

為了讓大家更方便和正確地使用遊戲應用中心的品牌形象識別系統,我們制定了方便快速使用 Logo 的簡單規範,和官方全面的品牌書。

To make everyone related to Game&App Center brand understand its brand identity system easily, we’ve made simple guidelines which is quick and easy to use, and brandbook which is the official guidelines with detailed information.

6-1. 簡單規範  Simple guideline

6-2. 品牌書  Brandbook

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