PUPU ╳ Apeach噗噗屁桃君表情包来袭!
DESIGN


1. Who is Apeach? 

Apeach是谁

Apeach(桃子)是Kakao Friends中一个迷人而调皮的角色,他出生在一个神奇的秘密森林里,有着一张非常漂亮的粉红色的脸蛋。 朋友们都很“警惕”他,因为他总是充满好奇,并且十分淘气。但Apeach性感的后背和可爱的举止散发着魅力,这就是为什么它被许多人喜欢的原因。

Apeach is a charming and mischievous character among Kakao Friends characters. Apeach, who is born in a mysterious secret forest and has a particularly beautiful pink face, is wary of his friends with overflowing curiosity and mischievousness. But Apeach exudes charm with his sexy back and cute behavior which is the reason why he is loved by many people. 
2. Why Apeach? 

为何是Apeach

在腾讯和KaKao中,PUPU和Apeach都以其可爱和俏皮的魅力吸引了大批了粉丝。我们希望在腾讯和KaKao的第二次合作中,这两个有着相似个性的角色能够被选择并且对用户展现出新的吸引力。

PUPU and Apeach are the characters that attract people through their cute and playful charms among Tencent and Kakao characters. We hope that these two lovely characters with similar personalities will be able to show a new appeal to many people by being selected as the second collaboration characters of Tencent and Kakao.

3. Concept & Keywords  概念与关键词

1) Character personality 角色个性

策划阶段,我们分析提炼了两个角色的共同特点。他们都很可爱且极具好奇心,根据这些特征,我们进行了在线表情包的设计。

At the planning stage, we organized the common characteristics of the two characters. These two characters are cute, lovely, and curious which we proceeded the online sticker design based on these characteristics.

2) Key concept 关键概念

考虑到PUPU 和 Apeach 特别受年轻人的喜欢,我们采用了当今的主要趋势之一 —— “复古”这个概念。并通过将时尚和复古元素应用到表情包的道具和背景上来加以呈现。

Considering that PUPU and Apeach are loved especially by young people, we applied the concept of ‘Retro’ which is one of the major trend thesedays. We applied trendy and retro elements in the props and background of the online stickers to express the concept.

3) Character Shape & Expression  角色形状与表情

Apeach是一个可以通过面部表情来表达情绪的角色。正面和负面表情都可以体现它可爱而幽默的魅力。我们试着通过表情包设计来表现Apeach这些形色各异的可爱的表情。

Apeach is a character that can express emotions through various facial expressions. Not only positive but also negative facial expressions can express Apeach’s cute and humorous charm. We tried to express these various cute facial expressions of Apeach through the online sticker design.

虽然PUPU和Apeach的身体形状都是圆的,但Apeach有一个大脑袋和光滑的身体,胳膊和腿都很长,而PUPU 的身体是圆柱形的,四肢很短。尽管两者的身体比例有所不同,但当将他们放到一起时,我们试图找到一种平衡。此外,在动作表达上,我们也试图突显每个角色的魅力。

Although PUPU and Apeach both has a rounded body shape, Apeach has a large head and a sleek body with long arms and legs, while PUPU has a cylindrical bulky body shape with short limbs. We tried to find a balance of the two characters when shown together despite the difference of their body ratio. Also, when expressing the movement, we tried to emphasize the charms of each character.

4) Keywords 关键词

根据两个角色的个性和情感,我们选了16个能引起年轻人共鸣的关键词。表情包就用日常生活中常见的表达方式来设计。

We selected 16 keywords based on the personalities of the two characters and also emotions that young people can sympathize with. The stickers were designed with the expressions frequently used in daily lives.


4. Design Progress  设计过程

1) Idea sketch 创意草图

基于16个关键词,我们完成了创意草图和动画草稿。我们不仅根据每个关键词进行设计,还运用了复古的概念,让两个角色的俏皮个性在动画中得到很好的体现。

The idea sketch and a draft animation were done based on 16 keywords. We designed it according to each keyword and also applied the retro concept so that the playful personality of the two characters can appear well in the animation.

2) Animation 动画

因为容量问题,3D表情包在表达上有许多限制,所以这套表情包是通过将动画的帧速率降到15fps来制作的。因为是以低帧速率制作的,所以动画的制作重点是更清晰地表达角色的姿势。

3D online sticker has many restrictions on expression due to the capacity limit, so this online sticker was produced by lowering the animation's frame rate to 15fps. Since it was made with low frame rate, the animation was done focusing on expressing the pose of the characters more clearly.

3) Composition (color)  成分(颜色)

我们统一了配色方案,同时应用了可以传达复古感觉的颜色,并使用Apeach的桃红色和PUPU的黑色,白色和金色作为基本色。

We unified the color scheme while applying colors that can convey a retro feeling and used Apeach’s peach color and PUPU’s black, white, and gold as basic colors.

4) Final Design  最终设计

通过PUPU x Apeach的3D表情包,我们希望两家公司的代表角色在保持个性的同时,可以传达一种新鲜愉悦感,大家在使用这套表情包时也能对PUPU和Apeach 感到更加地熟悉和更有亲近感。

Through this PUPU x Apeach 3D online sticker, the representative characters of both companies wanted to convey a new and pleasant feeling while maintaining their identity. When using these online stickers, we hope more people can feel PUPU and Apeach familiar and friendly.

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