这一次，是Apeach! |This time, it's Apeach!
去年，QQ和Kakao Friends的联名很成功，QQ ╳ Ryan限量玩具受到了很多粉丝的喜爱。在这之后，我们用可爱的PUPU和Apeach，又设计了一款新的玩具。
Last year, the collaboration between Tencent and Kakao Friends was successfully done as the QQ X Ryan limited toy was loved by so many fans. And following that, we have designed another new toy with our lovely characters, PUPU and Apeach.
Apeach is a mischievous peach that escaped from the peach tree after finding out itself a monoecism caused by gene mutation. Apeach charms people with its sexy back, and is quite aggressive and has hot-temper. It was the most popular character among Kakao Friends characters before Ryan was born, especially overseas, including Japan.
Since these two characters live in different world views, we tried to analyze the personality of each character to define the concept, and found a common keywords such as ‘lively’, ‘cute’, and ‘lovely’. Through this progress, we planned to design a toy which can show the synergy of these two lovely characters.
Considering the main keywords and the target consumers which are 10-20 girls, we defined the style direction. We intended to apply pastel tone colors mostly pink and purple gradations, transparent and shiny materials which we think could be loved by young girls.
We also analyzed the shape of the characters before we started the concept sketch. Considering that this toy will be actually produced, we needed to take in to account about the character’s shape balance or characteristics. PUPU can stand alone, but his pose was limited due to his small feet and fat body. Apeach had a large face but his feet are small and rounded which made it not easy to stand alone. So we thought it was appropriate to have these characters to sit or lay down, or consider to make a pedestal beneath.
We came out with various idea sketches applying the concept. While trying out various sketches, we focused on making this two characters harmonize in one concept.
Based on the sketches, we also tested in 3D to check the overall shape and style. Among various trials we have done, we chose the one which had concept of exchanging each other’s symbols. We thought this concept can convey the meaning of collaboration in direct way. This concept was tested in various poses and pedestal forms so that the two characters could be well harmonized.
As it is a limited toy, we tested various materials such as metal or glass to make it look premium. In conclusion, we chose the glass material containing glitters for the pedestal and resin for the characters. The glass had made the toy more premium and the contrast of the transparency between the materials made the toy more attractive.
The colors were also chosen carefully for the toy design. For the harmony between the two characters, PUPU was applied in pastel purple instead of black which is its original color. We also selected the metal part in rose gold color to match the overall tone.
PUPU X Apeach Limited这款玩具，材料清澈颜色柔和。我们希望在包装设计中也能表现出这种柔和的色彩和梦幻般的感觉。所以我们根据PUPU星球的圆形和Apeach，设计了一个由许多圆形组成并配以柔和的渐变色图形。
PUPU X Apeach Limited Toy has a very clear material and soft colors. We wanted to show this pastel colors and dreamy feeling in the package design too. So we designed a graphic of many circle shapes with soft gradient colors, based on the circular shape of PUPU planet and the peach of the toy.
Final Package Design (Box, Certification Card, Poster)
We used pink a lot and designed a graphic that looks like PUPU and Apeach floating in pink space. We hope it can appeal to many young girls. It could look a bit boring because the graphic is designed mostly with simple circle shapes, so we added sandy texture to make it look more vivid.
We chose a unique box shape in which each toy is in a separate space and the box opens on both sides, so we paid particular attention to adjust the graphic to fit this structure. We tested a lot to make the graphic look natural from any sides of the box and completed the final design.
We also designed the limited toy certification card in the same tone.
After finishing the package design, we also designed a poster using the same graphic. In the package design, PUPU and Apeach are designed to be slightly separated because of the structure of the package that opens on both sides. But for the poster, we designed PUPU and Apeach to be more closer to each other, floating in the space.
The main concept of the video is the harmony of the two character worlds. Based on the toy design, which is two toys in one set, there are two videos separated in the same format to show each world interacting in one universe. The spheres which PUPU and Apeach step on become the large glass planets, and those two characters harmonize by playing in each other's playground.
The promotional videos were planned to become a bundle by two separated videos under the theme of the toy. It starts with the characters up close, but it shows that the places they run around are each other’s planet when the camera changes to a full shot. The two videos were connected by having the same short but simple story.
The run cycles were focused on the characters who has pleasant and bright personalities. They move in different rhythms according to their own characteristics such that PUPU slides on the surface of the planet like a penguin while Apeach jumps happily, scattering the stars around itself. Their path of movements were also adjusted so that the glass planets in the background are not bothered.
In this video, we focused on the color and materials of the toys. The overall style was set as the soft pink and purple blends on a clean glass surface. There are also background elements that help the visual effect, such as clouds around the PUPU planet or petals flying on the Apeach planet.
这款联名玩具展示了PUPU ALIENS和Kakao Friends最萌趣可爱的人物。期待您在观看PUPU和Apeach的可爱面孔时，脸上会露出快乐的笑容。
This collaboration toy introduces the most lovely and vivid characters of Tencent and Kakao Friends. We expect you to have a happy smile on your face while looking at these cute faces of PUPU and Apeach toy.