Tencent Docs has been used by so many users since its launch in April 2018 that it has accumulated more than 3 billion documents for its users. Tencent Docs has become a link for large-scale communication and collaboration in online office products, allowing more people to unify dispersed information, optimize the efficiency of information flow, and improve collaboration efficiency in various situations such as office, education. With these advantages of high work efficiency and easy communication, many people are still using Tencent Docs.
Tencent Docs has been a strong pillar of high work efficiency and communication for many users until now. Tencent Docs, which is celebrating its 4th anniversary this year, has produced a new brand video for a better vision and development in the future.
二、准备阶段 Pre - product
1、关键字 | Keyword
The video was planned based on the three keywords of Tencent Docs: cooperation, synchronization, and security.
2、视觉理念 | Visual Motifs
The motif for the video is set to become the basic object of the entire video, centering on the logo of Tencent Docs. By changing the Tencent Docs logo from a flat 2D to a three-dimensional 3D object, the sense of space brought by 3D was further maximized.
By giving a movement motive to the basic motive figure defined as a logo, the characteristics and characteristics of movement are expressed.
Rotation in one direction can express the direction and goal of the object as it is. And when the rotating object in one direction becomes a group, it can be expressed not only in the group's goal and direction, but also in the flow and atmosphere.
Magnetism is the force that binds objects to objects. By using this magnetic force, objects of different personalities can be combined to show the character of becoming one.
3、情绪板 | Moodboard
Tencent Docs identity colors, blue and white, and transparent glass materials were used in overall atmosphere of the video. And thinking of the blue cube as a basic motif of Tencent Doc, we have placed the cube at the center of the main visuals.
4、分镜 | Story board
Based on the core functions and values of Tencent Doc, we worked to create a concrete image. The storyboard was created while considering the movement and screen change of small cubes to express the theme.
三、后期制作 Post - product
1、动画 | Animation
In the animation stage, rather than the movement of objects, we focused on the camera movement and lighting. So there was no difficulty in scene composition while maintaining the movement of the animated object.
2、素材 | Material
In this video, shaders of transparent, opaque, matte, glossy materials were used. Although the cubes are applied in different materials, we tried to make the scenes to be harmonized in one tone.
3、渲染合成 | Composite
After rendering the images of the basic path (diffuse, raw light, refraction, reflection, rgb, etc.), we connected them together. At this time, the video production progress was carried out focusing on the overall color and texture expression.
当这些透明的立方体围绕着某个方向自由移动和旋转时，其他的立方体就会出现，新立方体的形状表达了腾讯文档的核心价值："在线合作"、"多端同步 "和 "安全高效"。整个视频的基调和方式是基于腾讯文档的身份系统来表达的。
As those transparent cubes freely move and rotate around a certain direction, other cubes appear, and the shapes of newly created cubes express the core values of Tencent doc, ‘Cooperation’, ‘Synchronization’, and ‘Security’. The tone and manner of the whole video was expressed based on the identity system of Tencent doc.
Since its launch four years ago, Tencent Doc has brought convenience to countless users in China. This service, which allows us to update and share documents with multiple people anytime, anywhere, and above all, safely share my data, is now in our work environment.
In the future, Tencent Doc will constantly make changes to understand the needs of users and provide a more convenient environment.