极度震撼！如何打造QTX创意美陈装置？

DESIGN

在上篇QQ潮玩展的设计文章里，ISUX的设计师给大家分享了有关「如何塑造QTX品牌设计语言」的构思过程，想必大家都意犹未尽。本篇，我们从另外一个视角带你重游QTX。

好的展会品牌系统需要极具创意的美陈装置来烘托氛围，来让展览达到最佳效果。QQ潮玩展中那些好玩有趣的创意装置是如何从设计到落地的？本篇文章将给大家分享整个过程，干货满满！

1、顽艺鹅大型迎宾玻璃钢设计

1.1 规划

此次我们将QTX展会IP顽艺鹅打造成迎宾巨型玻璃钢（玻璃钢又称纤维增强塑料，英文缩写为FRP）放在入口处，吸引游客拍照，让游客在入场之前，就感知到浓浓的鹅厂气氛，同时使展会以及IP曝光度增加。

1.2 概念草图

作为迎宾玻璃钢，在尺寸和外观要有一定的吸引力，我们采用了这次展会IP-顽艺鹅来制作迎宾玻璃钢，造型上我们采取了顽艺鹅潮玩产品主题海报中，主角站立在复古街机挥动左手的姿势，其高达6米，在展会入口附近就能看到顽艺鹅向你招手欢迎。

1.3 3D模型

由于玻璃钢的体积等相关问题，对最终的造型和可靠度都需要一定的评估，所以在模型上也做了很多尝试和分析；细节上由于实物较大，要注意很多细节的处理，在趣味性和严谨性上做综合考虑。

作为主迎宾玻璃钢，造型选择了挥手打招呼的方式，吸引游客拍照留念。

由于是举起左手的姿态，结合人体动态分析，头胸角度进行了细节的优化，使姿态更加自然。

1.4 颜色与图案

最终大型顽艺鹅玻璃钢采用了“金刚黑”和“镀星银”两种配色，一个在场外迎宾，另一个在QQ潮玩展位展示。

1.5 最终形象

2. Pupu Aliens FRP 主题玻璃钢设计

2.1 规划 Planning

每个人或许都会有这样的童年记忆：和小伙伴们坐在电视机前看机器人动画片，或者一起玩一个机器人玩具。在这个时期，孩子们会把机器人当成自己真正的朋友。对于本次玻璃钢设计，灵感来源是老动画片《钢铁巨人》或者《铁人28号》中机器人的原型。我们设计了一个巨型金属机器人，同时结合我们的IP形象PUPU的特色。通过把展览空间都设计成一个被机器环绕的机器人修复工厂，我们让整个展览空间出呈现出一种机器人的场景感。

Everyone may have a childhood memory of watching a robot animation in front of the television with their friends or playing with a pla-model robot toy. At those times, kids thought of robots as their true friend. For this FRP, we planned to design a huge metal robot inspired by the robots in the old animations like'The Iron Giant' and 'Tetsujin 28-go', combining with our character IP, PUPU. And by designing the exhibition space like a robot repair factory with machineries around, we made the overall space look like a robot pla-model diorama.

2.2 3D模型 3D modeling

基于概念草图，玻璃钢的细节在做3D模型的时候就融入了设计。为了匹配复古的概念，我们设计了一个很大只的金属机器人PUPU，上面坐着一个小PUPU。我们也设计了一个戴着PUPU外星人logo的头盔。通过将这个头盔的元素运用于所有角色，让他们看起来就像是动画片中保护地球的英雄。

Based on the concept sketches, the details of the FRP were designed while making it into 3D modeling. To match the retro concept, we designed the robot PUPU as a clunky metal robot with PUPU character riding on it. And we also designed the helmet with PUPU ALIENS logo on it. By applying the helmet to all the characters, it made them look like the heros of the animation who protects the earth.

2.3 细节打造 Details

通过将玻璃钢的周边元素打造成一个机器人场景图，让整体概念进一步加强。考虑到玻璃钢旁边有DANIEL ARSHAM的展览，其展览色彩风格极简，玻璃钢的最终设计被涂成了灰色。

By designing the surrounding elements of the main FRP like a pla-model dioroma, it made the overall concept stronger. The final FRP designs were colored in gray scale considering the exhibition of DANIEL ARSHAM, which was placed beside the FRPs.

2.4 最终形象 Final Image

在潮玩展期间，许多成年参观者都超爱这些复古感满满的机器人。这让他们回想起那段和儿时玩伴在一起的记忆里，即使长大后的他们都忘却了彼此。这或许就是为什么一些成年人仍然会收集和享受这些在过去孩童时代才会享受的玩具。我们希望通过今年的潮玩展稍微得到放松，不止是孩子们，也会让很多厌倦了艰难现实的成年人在潮玩展体会到回到童年的感觉。

Thesedays, adults love these kind of retro style robot which make them bring back the memories of their old friends that they have forgot as they grew old. It maybe for the same reason that some adults collect and enjoy toys that only children enjoyed in the past. We hope that by experiencing this year’s QTX, not only children but also adults who are tired of the harsh reality will be able to return to their childhood memories and rest for a while.

3. QQfamily FRP 主题玻璃钢设计

3.1 规划 Planing

为了紧跟今年潮玩展的品牌概念，QQfamily的形象被设计成了在QQ工厂工作的工程师。

Following this year’s QTX brand concept, the QQfamily characters were designed as an engineer working in the QQfactory.

除此之外，我们还为这个玻璃钢设置了一个概念就是QQfamily里的角色和多福在QQ工厂里一起工作，并向这个世界传播正能量。为了让这个静止的玻璃钢更有效地适用这个概念，我们设计了一条传送带作为这个玻璃钢的主要结构，用于表现时间的流逝。通过这条传送带，我们展示了QQ机器人诞生并获得一颗爱心的过程。参观者可以绕着这个玻璃钢近距离观赏每个角色，感受这次的品牌故事。

Additionally, we have set a concept for this FRP that "QQfamily characters and Dov robot work together in the QQfactory to spread good influence to the world.". In order to apply the concept to this unmoving sculpture effectively, we have designed a conveyor belt as a main structure to express the passage of time. Through this conveyor belt, we showed the progress of the QQrobot becoming alive with a warm heart. People can walk around the FRP and observe each characters which convey the brand story.

3.2 3D模型 3D modeling

首先，占据了这个玻璃钢造型最大部分的多福形象被设计成了一种复古的风格，来匹配今年QQ机器人吉祥物的设计。并且其他的QQfamily形象，在维持他们原本形象特色的同时，也穿上了不同的服装来避免角色在视觉上过于单调。多福穿的是海军蓝夹克衫，内搭衬衫及领带，表明他是这个工厂的主管。与此同时，其他两个角色身着工服，采用最多使用的鲜艳色彩，比如橙色及荧光绿来表现他们在工厂中工程师的角色。除此之外，其他的物件诸如头盔、工具就采用了比较简单的设计来匹配整个角色的设计格调。

First of all, the robot Dov, which takes the largest portion of this FRP set, was designed in retro style to match the concept of this year’s mascot QQrobot. And other QQfamily charaters are dressed in different costumes to avoid the characters being visually monotonous while maintaining its original shapes as much as possible. Dov is wearing a navy colored jacket with a shirt and tie as he is the supervisor of the factory, while the other two characters are wearing workware that mostly using vivid colors such as orange or lime to look like engineers in the factory. In addition, items such as helmets and tools were simplified to match the overall character design tone.

3.3 细节打造 Details

为了将复古的概念应用于多福机器人，金属和铬合金的元素被运用在整体及细节设计中，用来表现80年代的机器人动画及蒸汽朋克风格的插画。除此之外，玻璃钢在结构上的设计，方便人们沿着传送带从各个方向去观察，因此在设计的时候，考虑到所有人都可以从正面或者背面都看到这个玻璃钢的全貌。通过将LED植入心脏，象征着多福将正能量通过传送带传播出去。

To apply the retro concept to robot Dov, metal and chrome materials were used as a whole and the details were applied referring to the robot animation of the 80s and the steampunk style illustrations. In addition, this FRP were made in a structure that can be observed from all directions along the conveyor belt, so it was designed in consideration of the situation that people see it from the side or back part of the FRP. And by adding LED for the heart, it symbolizes the good influence that spreads from the robot Dov.

3.4 最终形象 Final Image

我们设计的初衷，是将玻璃钢设计与参观者自然融合，而不是独立展示。因此，展览空间没有被墙隔开，方便让参观者可以自由地体验空间。QQ潮玩展的参观者可以在此创造出许多有意思的场景，比如挨着QQ或者多福拍照打卡，坐在传送带稍事休息或者假装和其他QQfamily的角色一起制作QQ机器人。

We intended this FRP design blend in naturally with the visitors rather than being displayed independently. Therefore, the exhibition space was not separated by walls so that visitors can experience the space freely. The visitors of QTX were able to create many interesting situations, such as taking pictures next to QQ or DOV, taking a resting by sitting on the conveyor belt for a while, or playing around by pretending to take part in producing the QQrobots with other QQfamily characters.