The basic idea of Tencent Box T-shirts is so simple. Make a small box shape; put visual identities of different Tencent services in it; and then put Tencent logo on it.
Tencent Box Tee的基本设计理念很简单。首先一个盒子的形状，再把不同的腾讯业务的视觉识别放进去，最后加上Tencent的logo。
The idea is so simple; however, the impact is so strong. It can easily show brand identities in a powerful and creative way, moreover, it can be easily extended to different brands. Because the Tencent logo is on it, it can represent that all these services are under the same big brand--Tencent.
We have designed many different versions of several different brands with this idea.
We have designed simple ISUX LAB labels to represent the products that are designed by ISUX LAB. The labels will be used not only for Tencent Box T-shirts, but also for other products that are designed by ISUX.T-shirts, but also for other products that are designed by ISUX.
我们为ISUX LAB的产品设计了简约的ISUX LAB标签。这不仅会用于Tencent Box Tee，也会用于ISUX设计的其他产品。
Finally, we chose four different designs of three different brands to actually produce. Soon after, we will produce Tencent Box T-shirts of other brands too.