噗噗扭蛋|从IP形象到潮玩的设计秘笈
DESIGN
期待已久的噗噗星人扭蛋潮玩来啦!

PUPU ALIENS噗噗星人在6月初已正式发布,我们顺势推出萌酷好玩的噗噗星人潮玩给粉丝们。让我们一起来打开噗噗星人潮玩的设计奥秘吧!文末会献上噗噗星人蛋生系列潮玩限量版福利,不要错过哦!

PUPU ALIENS have been official released in early June,following the trend ,we launch cool and funny PUPU ALIENS blind ball for pupu fans. Let's open up the design mystery of PUPU ALIENS. We will provide limited edition of PUPU ALIENS blind ball as a present at the end of the article,don't miss it!



Play idea 玩法构思

噗噗星人蛋生系列潮玩由玩具+扭蛋球组成。它的乐趣在于,粉丝获得的不仅是玩具,还有精致的扭蛋球,一个潮玩满足了两个愿望。我们将噗噗星球的设计运用在蛋球上,寓意着噗噗星人由噗噗星球而来。

We spent a lot of thought into the basic, hidden and eggshell settings.

The interesting of PUPU ALIENS toy is that fans can have double surprise when they open the toy and capsule toys randomly. 

打开蛋球,萌酷的噗噗星人蛋生啦!

Open the blind ball , PUPU ALIENS who is coo and cute turn up !


Egg ball 扭蛋球设定

为了增加更多的惊喜,蛋球分为黑色和金色两款,随机抽取的概率为50%。

The eggshells are divided into black and gold to add more surprises, the probability of random selection is 50%


Basic toy 基础款设定

噗噗是一群活跃的太空鹅,他们机灵搞怪,喜欢群居,当发现美丽的声音时会变成彩虹鹅,拥有超能力。

PUPU is a lively group of space penguin, they are smart, quirky and like to living in groups. They have superpower and their bodies will turn into rainbow colors when they find a beautiful voice.

超级噗噗是噗噗发现美丽的声音时会变成的彩虹鹅,拥有超能力。

SUPER PUPU have superpower and their bodies will turn into rainbow colors when they find a beautiful voice.

呆奴是一只情绪波动很大的恐龙,力大无比,情绪高昂的时候会突然喷大火,情绪低落时会喷出冰镇。

DINOO is a dinosaur who has mood swings and great strength, he will spurt flame suddenly when he is in high spirits and will spurt ice when he is in low spirits.

吸吸是一只对时尚很敏感的太空鸡,对星球上的金矿石特别热衷,一旦汲取金石,便会产下金蛋EE。

CICI is a space chick who is keen on fashion and particularly interested in gold mine on planet, She will lay golden eggs once she absorbs gold mine.

依依是娇小的金蛋,虽小但坚如磐石,有子弹般的冲击力。他们去哪总是跟随着依偎着CICI。

EE is a golden egg who is petite, even he is small, he is as firm as a rock. He always follow CICI and lean close to her wherever he goes.

波波是会飞的太空河豚。武装时,身体会变成紫红色的带刺圆球,奇毒无比。

BOBO is a space globefish who can fly. When she is armed, her body will turn into thorn ball with purplish red which is extremely poisonous.


Hidden toy 隐藏款设定


超级波波是波波的武装版。选用超级波波为隐藏款,是因为它相比其他形象曝光度较少,我们希望隐藏款能带来更多的新鲜感。同时它颜色丰富,身体带刺,会显得更为特殊。

SUPER BOBO is the armed edition of BOBO .The reason we chose SUPER BOBO as hidden style is that it has less exposure than other characters, we hope it can give users more freshness,SUPER BOBO also has rich colors and thorns on its body which makes it more special.


Size  尺寸比例

扭蛋球尺寸:扭蛋球要包住玩具和密袋,玩具尺寸在40mm-60mm的范围,所以扭蛋球设置为70mm。金色与黑色版本尺寸一致。

Because egg shell should cover the toy and the secret bag, The size of the toy is in the range of 40mm-60mm, and blind ball was set to 70mm. Gold and black are the same size.

噗噗星人形象的原始比例相差较大,为保证粉丝获取到不同形象的利益均等,所以我们将玩具的尺寸都设定在一致的范围内。不同的体态跟体积的差异有关联,尺寸设置在40mm-60mm的范围,保证他们的看起来大小一致。

玩具尺寸:SUPER PUPU超级噗噗、PUPU噗噗、DINOO呆奴、CICI吸吸、EE依依、BOBO波波,SUPER BOBO超级波波的尺寸分别为:52mm、52mm、56mm、54mm、50mm、42mm、42mm。

There is a big difference in the original proportion of the PUPU ALIENS characters, we set toys sizes in the same range to ensure that fans get equal benefits from different characters. Different posture is related to the difference of volume, the size is set in the range of 40mm-60mm to ensure that they look the same size.

Toys size : the size of SUPER PUPU,PUPU,DINOO,CICI,EE,BOBO,SUPER BOBO is 52mm、52mm、56mm、54mm、50mm、42mm、42mm。


Card 贴纸卡片

角色卡片除了造型萌酷以外,原来它还是贴纸!贴纸面是光胶材质,防皱防水。可贴在你心爱的衣服、笔记本、冰箱、行李箱上哦!

Except cool and cute shape, the character card also is a sticker. It’s surface is made of light glue material, and it can be wrinkle proof and waterproof and can be pasted on your favorite clothes, notebook, refrigerator and suitcase!

包装设计是用户见到的第一面,它能提高用户的期望值,并考虑是否购买。PUPU ALIENS盲盒是我们新角色家族的第一款玩具产品,我们在包装上清晰地展现PUPU ALIENS的独特身份,并把角色表达得简单明了。

Package design is the first thing to meet the users. It will raise expectation for users and they will consider buying it.

PUPU Aliens Blind Box is the first toy product of our new character family, PUPU Aliens. So we tried to clearly show PUPU Alien’s unique identity on the package design and expressed the characters as simple as it is.

在不知情的情况下拆盒,对用户来说,哪个玩具会蹦出来是很重要的时刻和体验。所以我们想让拆盒过程更加地多样化和有趣。

As a blind box, unboxing it without knowing which toy will come out is a very important moment in the user's experience of using it. So we wanted to make the unboxing process more diverse and enjoyable.

Step 1. Big box 大盒子




这是一个装有全套盲盒的大盒子,也是用户购买我们玩具之前遇到的第一个包装。考虑用户购买整套后会进行拆盒,盒子的内部也采用一致的设计来提高期望值。

It’s a big box with the whole set and it’s the first package that users will meet before purchasing our toys.

Considering when the user purchases the entire set and then unboxing it, consistent design is applied to the inside of the box too so that the expectation can be raised.



Step 2. Small box 小盒子


这是放6个玩具的小包装盒,也可以作为每个独立的小盒子出售。我们设计了一个与大包装略有不同的插图,这样用户拆箱不会有厌烦感。

It’s a small box for each of the 6 toys. It can also be sold as each small individual box. We designed it with a slightly different illustration from the large box so that the users would not be bored in the process of unboxing the toy.


Step 3. Plastic ball 扭蛋球


PUPU ALIENS 盲盒有个很独特的部分,每个玩具都装在扭蛋球里,扭蛋球设计成PUPU脸蛋的形状,增加拆箱乐趣,使用户期望达到最高点。

This is an unique part of PUPU Aliens blind box toy. Each toys are all contained in this ball shaped capsule. The shape of the ball is designed in the shape of PUPU’s face. It adds the fun of unboxing the toy and make the user's expectation go peak.


step 4. Plastic bag 密袋

密袋是看到玩具前的最后一步,用户会试着通过触摸或摇晃来判断它是哪个玩具。

This is a vinyl bag that covers the toy and it’s the last step before the user sees toy . At this step, some users try to figure out which toy it is by touching it or shaking it.

通过以上四步,用户可以享受拆盒的过程。

Throughout these 4 steps of unboxing the toy, users can enjoy the process of unboxing itself.


Character card 角色卡片


把玩具拆出来会得到一张可爱的角色卡,上面显示每个角色的基本形状、颜色和名称,用户可以轻松识别和亲近PUPU Aliens的角色。

After unboxing the toy to the end, user gets a cute character card. It shows the basic shape, color, and name of each characters so the user can recognize easily and feel friendly about the PUPU Aliens characters.





Suit 套装组成


整套潮玩包括:玩具、扭蛋球、卡片、保密袋、小盒子、大盒子。

The whole set of PUPU AlLINES toy includes: toy, plastic ball, card, plastic bag, small box and big box.


Craft 工艺 


公仔选用搪胶工艺和偏哑质感,扭蛋球选用注塑工艺和偏亮质感。

We chose pvc and matte material to make the toy, and the plastic ball which has bright texture was adopted injection molding process.


Print color 打印色


经历告诉我们,不同的印刷机会存在小的颜色差异。为了让工厂更直观的了解颜色标准,我们的会把海报和颜色参考样板寄给工厂。

Experience told us, different print machine caused different colors,we sent posters and color reference samples to factory in advance so that they can understand the color standard more intuitively.

概述 Overview



短片剧情延续PUPU之前来自外星的故事,PUPU的外星伙伴DINOO,CICI,BOBO,EE失散在地球不同的地方,从他们遇到的不同状况会表现出不一样的反应。

The story of the animation continues that PUPU came from aliens previously. PUPU Aliens partners DINOO, CICI, BOBO, and EE are lost in different places on the earth, they express different reactions when they meet different situations.


设定与构思 Setup & Ideation


做为一群外星来客,应该要有一些外星怪兽的特质,首先看看我们平时通过电影电视得到的对外星怪兽的印像,他们都有一个共同的物质“大”。

As a group of aliens, there should be some characteristics. Firstly, we can see that their common characteristic is big which we get the impression from movie and television.

Video Structure 视频结构

整个故事以天降怪兽,在地球的种种行为做为主线,展现独特个性。

The whole story shows PUPU Aliens unique personality by the main line that monsters fall from the sky and have various behaviors on the earth.


分镜 Storyboard


分镜结构主要分为两个部分:故事部分和产品展示。故事的前段制造神秘的气氛,然后再展示出PUPU星人的真正面目,表达出它们表面上很凶狠其实是非常可爱,而且有些胆子比一般人还小,又有艺术细胞。后半部分主要是交待PUPU星人是来自QQSTUDIOS发明创造,并且展示出PUPU星人的扭蛋盲盒产品外观包装,与众不同的扭蛋壳。

The storyboard structure is divided into story and product display. We created mysterious atmosphere for the first part of the story and then shows PUPU Aliens true appearance that they are fierce but actually very cute, some of them are timid and full of artistic talent. The second part mainly introduces that PUPU Aliens is created by QQ STUDIOS and shows the unique package of PUPU Aliens 

视频制作 Video production


制作主要分为拍摄、3D动画、合成、剪辑几个部分。

The production is mainly divided into three stages: shooting, 3D animation, compositing, and montage.

Shooting video material 拍摄视频素材

前期拍摄一般会选择与角色相关性比较强的场景,比如CICI是一只来自外星球的鸡,就会选择和一个蛋形又像飞碟一样的建筑与它搭配。PUPU喜欢音乐而且会变色就选择色彩比较丰富也会变化的环境。

Generally, we chose scenes that are more relevant to the character at the earlier shooting stage. For example, CICI is a chicken from an alien planet, we chose a building with an egg-shaped that looks like a flying saucer to match it. PUPU likes music and can change colors, we chose an environment that can change with richer colors.

3D ANIMATION 3D动画

因为会牵涉到3D与实景的合成,要考虑到灯光,否则会出现3d素材与实拍素材不能匹配,所以在前期需要在现场采集DHRI全景图作为3d照明的信息。

Since the video is involved the combination of 3D and real scene, lighting should be considered, otherwise 3D materials and real shooting materials cannot match, so it is necessary to collect DHRI panorama as 3D lighting information in the early stage.

在动画的方面要根据角色的体型和重量来考虑动作的设计,比如超大的DINOO走起路来就会比较笨,有一点左右甩动,并且每走一步地面都会震动,增加角色的压迫感。小巧的EE走路就会很灵活,但因为腿不是很长,走路一跳一跳的。

We designed the movement of characters based on their shape and weight. For example, super DINOO will be clumsy, swing left and right, and the ground will vibrate when he is walking, all these add the character’s pressure. Small EE walks flexibly but because his legs are not very long, he jumps and jumps.

Compositing 合成 

 3D素材输出的时候进行AOV分层渲染,可以在合成的时候有更多的灵活性,比如运动模糊、景深、反射、阴影等等,节省大量的重复渲染时间。

AOV layered rendering was conducted when 3D materials are output.

More flexibility can be had in compositing stage, such as motion blur, depth of field, reflection, shadow and so on, which can save a lot of repeated rendering time.

制作素材的时候,添加一些烟尘和大气可以让数字资产更容易融入实拍环境中去。

When making materials, adding some smoke and atmosphere can make digital assets integrate into the real shooting environment more easily.

Montage 剪辑

在最后产品和大家亮相的时候,会有一些扭蛋还有玩具与地面的碰撞声,为了与真实扭蛋的音效更加的接近,直接拿玩具实体的碰撞做的录音。

There are some crash sounds with capsule toys and ground when the product appears to users. In order to get closer to the sound effect of the real capsule toys, we record the collision of toy entities directly.


↓8月10日正式发售,扫描下方二维码直接购买!

↓This product will be officially released on August 10, please scan the QR code below to purchase!

福利!购买QTX VIP票,将获得售价234元的QTX超限定PUPU ALIENS蛋生系列扭蛋全套(6+1)100%金色蛋壳,每一盒礼品都包含QTX特供隐藏款—透明超级波波!

扫描海报二维码即可购票 ↓↓↓














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