QQ BE@RBRICK 联名设计揭秘
DESIGN
他终于来了!


01 项目概述 | OVERVIEW


BE@RBRICK 一直将潮流元素、街头文化、电影进行跨界结合,并且与全球各地的艺术家、设计师、流行品牌合作,推出独一无二的限量版、特别版潮流玩具,深受全球潮流玩具收藏家喜爱。

BE@RBRICK has released several unique limited edition and special edition trend toys by combining the trendy elements, street culture, and movies, and collaborating with artists, designers, and popular brands around the world, which is loved by global trend toy collectors. 

QQ一直致力于不同的品牌合作,与世界潮流平台接轨,并且制造了许多让人耳目一新,有记忆点的“潮流玩具”,考虑到爱好者对潮玩品牌有全面感知的需求,也希望可以迅速找到自己感兴趣的部分,QQ潮玩小程序因此横空出世,把各色QQ潮玩系统地汇集了在一起。

QQ, from Tencent has been devoted to cooperate with different brands and integrate with the platform representing the world trend, which has launched a lot of refreshing and memorable trendy toys. Take into consideration of the comprehensive perception of trendy brands of the toy enthusiasts and the quick match of their favorables, QQ mini app (QQ 小程序) was born and has brought together all series of QQ toys systematically. 

02 设计过程 | PROCESS

QQ,是互联网产品长青的一个传说,汇集了每个用户自己的QQ时光历程,探索未来和未来科技是这次设计的主旋律。本次联名设计围绕“探索,科技”进行视觉融合,从而牵引出每个人和QQ之间关于成长、青春、沟通、时代流动的感知与回忆。

QQ,a legend of the evergreen internet products in China, which brings together each user's own QQ time course. Exploring the future and technology is the main theme of this design. This co-brand design revolves around "exploration and technology" for visual fusion, so as to draw out the perceptions and memories of everyone’s link with QQ concerning growth, youth, communication, and the flow of the times.

核心元素 |THE ELEMENT


确定了主题之后,开始进行关键词发散,提取视觉元素。

Once the theme is confirmed, the designer needs to diffuse the key words and extract the visual elements.

视觉探索 | EXPLORE


构图创意 | CREATIVITY

QQ通过取样具有时代特征的日常片段、互联网络和太空宇宙等元素进行设计,以缤纷多彩的配色映射年轻人多元的生活态度。埋藏了许多引爆回忆的小彩蛋,从而和用户产生共情。

QQ is designed by sampling the daily clips with the characteristics of the times, the Internet, and the space universe, which reflects the diverse attitudes of young people by using various colors. The small surprises which detonate memories are embedded, which struck a responsive chord in the hearts of QQ users.

用QQ的形象延展了不同的宇航员形象,辅以大片流动的装饰元素环绕角色附近,增加画面的氛围感外,也表达了QQ在时代变迁的湍流变幻中勇于尝试的探索者精神。为了完整呈现QQ的形象和考虑到后面有延展周边和适配不同的个性化 主题的需求,所以每个角色都是单独可以抽取出来做图案的,构图整体会采用平铺的形式。

The images of different astronauts are created by extending the QQ image, which are supplemented by the decorative elements standing for the flow. In addition to increasing the sense of atmosphere, this design also expresses the spirit of brave explorers in the turbulent changes of the times. In order to fully present the image of QQ and further extend of surroundings and adapt to the different personalized themes, each character could be individually extracted for designing the patterns, and the overall composition will be in the form of tiles.

画风上因为是宇宙主题,主色调希望是既能体现宇宙浩瀚深邃,充满未知的特性,又能体现QQ特色。所以最后确定主色调为蓝色,辅以黄色,紫色,通过小面积的撞色来调动画面气氛。

Due the style of universe theme, the main color is designed to present the vastness of the universe which is full of the unknow, also presents the characteristics of QQ. Finally, we determined to use the blue supplemented by yellow and purple as the main colors, and increase the atmosphere by using the small area of contrast colors.

视觉定稿 | VISUAL FINALIZED


海报设计 | POSTER DESIGN

宣发预热方面,结合主KV的插图延展海报。

As to the propaganda, the pre-heated poster is designed by using the key visual illustration.

另外,在原本官方要求的内容里,另外增加了一个预热的暗黑版海报。整体以大背光的方式展示产品,辅以若隐若现的插画底纹,大标题增加微光的感觉。给人一种站在舞台中央,聚光灯倾射身上,若隐若现的轮廓提升整体的氛围感和产品的神秘感,从而勾起用户的好奇。

In addition, the pre-heated poster of dark version was added to the content originally requested by the official. The overall display of the product is in the form of a large backlight supplemented by looming illustration shading. The large title through adding a shimmering feeling, which shows a person standing in the center of the stage, and the spotlight is shining on his body. The looming outline enhances the overall atmosphere and the mystery of the product, thereby arousing the curiosity of the user.

成品 | FINAL COPY

动画制作 | ANIMATION


【Creative Planning】

结合现有的美术画风,用2D逐帧的方式能够更好的表现QQ和BE@RBRICK的潮流文化,把BE@RBRICK塑造成一只宇航员,自由穿梭在时空中探索。

In order to combine with the current art style, the 2D frame-by-frame can better express the trend culture of QQ and BE@RBRICK by shaping BE@RBRICK into an astronaut freely to explore in space and time.

【Storyboard】

从一个老式电脑穿越到时空隧道,我们遇到了各个QQ星球和一只带着氧气罩的宇航员BE@RBRICK,它们穿梭在时光宇宙中,碰撞出QQ眼中热烈的火花,完美地融合在最后出现的产品当中。

From an old computer to a space-time tunnel, we met various QQ planets and an astronaut BE@RBRICK with an oxygen hood. They shuttled through the time universe, finally collided with the hot sparks in the eyes of QQ, and perfectly merged in the final appearance of the product.

【Color Script】

第一版配色整体以蓝橙配色,后面考虑主产品本身是色彩纷呈的,所以对颜色增加了不同的配对方案;另外,部分元素加入了纹理,丰富画面层次和调度氛围。

The first version of the color matching is overall blue and orange, and later we considered that the main product itself is colorful, so different matching schemes are added to the color. In addition, some elements have added textures to enrich the picture hierarchy and scheduling atmosphere.

第二版画面配色 | The second version of the color matching


【Animation Process】

【Final Copy】


关于摄影 | PHOTOGRAPHY

本次拍摄的要求是隐藏预热,所以在展示主体的同时又留有一点悬念,所以选择使用逆光与侧光。

The requirement of this shooting is to hide the warm-up, so there will be a little suspense while displaying the main product body, therefore the backlight and side light are chosen. 

前期准备 |  PREPARATION

黑色绒面背景布/黑色静物台(为了吸收多余光线,不会反光)

Black suede background cloth / Black still life table (in order to absorb excess light, it will not reflect light)

两盏闪光灯/柔光箱(制造出BE@RBRICK左右两边干净漂亮的造型光)

Two flashes / Soft box (in order to make a clean and beautiful modeling light on the left and right sides of BE@RBRICK)

布光示意图 | LIGHT INDICATION

两边放柔光箱,制造若隐若现的玩具轮廓。

Soft boxes are placed on both sides to create looming toy outlines.

03 小结 | SUMMARY

本次合作通过创意涂鸦的形式把QQ 的形象融合在BE@RBRICK体内,以此和国际潮玩接轨,后续还会以不同的视觉表达和概念打造更多让受众记忆深刻的,具有差异化的BE@RBRICK,敬请期待。

This collaboration is to merge the image of QQ into the BE@RBRICK by using creative graffiti, which integrates with the international trend. 

↓6月28日正式发售,扫描下方二维码直接购买,扫码加入粉丝群,可以获取更多QQ STUDIOS的产品信息。↓

↓This co-brand product will be officially released on June 28, please scan the QR code below to purchase and join in the fans group to get more product information of QQ studios.↓

✨文末附送无水印高清壁纸✨

✨At the end of this article, you can download the HD wallpaper without watermark.✨



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