Reimagined retro nostalgia, our favourite characters have been given more personality, warmth, colour, familiarity to enhance user experiences.
For the QQ’s 20th anniversary, the users will get a blast from the past. We have reimagined the classical QQ Avatars.
People will look back at the avatars and get that nostalgic feeling for the past, a longing that triggers good memories.
Recreating the avatars in a classic comics book style which is getting popular and trendy this days again after series tv show and movies like “Spider-Man: Into the Spider-Verse “ and “ Love, Death & Robots” Based on the first original portrait illustration and a combination of the characteristic of users types we were able to reimagine the full body characters, and how would they look in present days. And put them together in one scene. Some of them are sport type of personality some are more casual some are business looking some fun and playful rebellious and cool other sexy and some even surreal and more fictionally. But all together they make the vastly versatile and unique world of QQ.
The original avatars profile pictures are many. We choose the most popular and frequently pictures used by the user to recreate them.
The timeless appeal of QQ messenger avatars shows how these retro characters would look like if they were modern-day millennials. Each modern makeover still keeps each character signature style and personality in mind.
The early stage of creating and developing the drawings of the characters 早期创作和发展的人物图
Celebrating the vintage world of QQ Avatars poster 纪念QQ复古头像的海报
Based upon the retro avatars we have created a new image, full body, comic style avatars and we are presenting them in a short video. The 2D characters have been situated in a 3D space. With a fresh look and vibrant colours, but sticking to the retro image. The video was made to celebrate the existence of these avatars that were Part of our users’ lives, to give them the positive feeling of nostalgia, Celebrate the time passed. Look back in time and feel good. In the video, characters are having a conversation like in the QQ chat group, they are talking about organising a party for the 20th anniversary.
背景音乐是每个视频的重要组成部分，它能引起观者的情感以及情绪反应。但如果是用一般的库存音乐， 在同步计时以匹配视频长度的问题上，难以有一个好的开始与结束。同时，其他人也许会购买相同的音乐并用在他们的项目中，如此就降低了视频的真实性。所以我们决定花点时间为它制作一个自定义的原创音乐。我们使用专业的音乐制作软件如“Korg Gadget”，创造了一种类似于用绝妙的鼓点和古老的街机游戏合成的富有动感的旋律。
The background music is always an important part of every video project, it gives a feeling and an emotional response to a viewer. But with stock music usually, there's a problem synchronizing the timing to match the video length, hard to make a good start and good ending. Also, someone else may buy the same music and use it for their project and that makes the video less authentic. So we decided to take some time and to make a custom original music for the video. Using professional music making software like “Korg Gadget” to create a dynamical vibe and action like mood with groovy drums and old arcade games synthesized melodies.
Finally, we've prepared QQ reimagined avatars and mobile wallpapers for everyone.You can reply the serial number of the avatar and wallpaper in the background ,such as "001" to get them.