QTX潮玩展 | 艺展美陈空间设计揭秘
DESIGN


前言 :在上篇QQ潮玩展的文章里给大家分享了有关「创意品牌设计系统」的构思过程,想必大家都意犹未尽。好的展会品牌系统也要有极具创意的美陈装置来烘托氛围,它们相互衬托呼应让展览达到最佳效果。本篇文章将给大家分享QQ潮玩展中那些好玩有趣的创意装置从设计到落地的整个过程,干货满满。

Foreword: In the last article of QQ Art Toys Expo,we shared the conception process of the "Creative Brand Design System". A good exhibition brand system must also have highly creative display devices to set off the atmosphere of the whole expo, which must complement each other to achieve the best results for the exhibition.

This article will share how we designed and installed the creative installations in the QQ Art Toy Show.

顺应今年天生顽鹅的主题,我们从好玩出发将IP形象与美陈装置做结合,同时贴合潮玩的基础属性将美陈装置做到集有趣、潮酷为一体的打卡点。

In line with the theme of "Born to be CQQL PLAYERS", we combined the QQ IP image with the installations, which fits the basic attributes of the design trendy at the same time, making a spot that is “ I came,I saw,I took pictures” .


1. 场地规划 Site Planning


想必大家会非常好奇:整个广场空间分区是怎么做思考与规划的?因为疫情缘故主办方选择利用“半开放”的形式来作为活动场地,同时也伴随着其局限性:空间不规整、可使用面积有限、动线需重新规划、解决室外自然因素问题等等……设计师们必须逐个克服这些问题点,让项目顺利进行下去。

You must be curious about how do we plan the entire square space division? Due to the Epidemic, the organizer chose to use the “semi-open” format as the venue for this event. At the same time, it also has limitations: irregular space, limited usable area, movement lines, outdoor factors, etc... Designers must overcome these problems one by one to make the project proceed smoothly.

项目前期除了要对市场、消费者做目标考察与资料搜集整理外,第一步-实地考察是设计师最重视的一块,他们必须非常了解场地规模、结构、资源等,才可以做好后面的空间分区规划和路线规划等工作,进而更好把控基础搭建、导视分布、美陈装置等设计量的评估和预算控制,以及各种流程策划、具体活动安排和安保后勤等,致力打造完整系统化流程体验,以及视觉设计最具统一和完善的“半开放式户外潮玩展”。

In the early stage of the project, in addition to the target inspection and data collection of the market and consumers, the first step-field inspection is the most important part of the designer. They must have a good understanding of the site size, structure, resources, etc., before they can do the rest such as space zoning planning and route planning in order to better control budget, installations and other design quantities, as well as various process planning, event arrangements and security logistics and strive to create a complete systematic process experience, and the most unified and complete "semi-open outdoor fashion show" with visual design.


- 实地考察&空间划分 Site visit and Space Division

实地考察阶段除了拍拍照录视频以外,对于场地的大致分布和建筑间的关系、装置&展区点位和路线动线的规划都需要开始当场商讨和拟定,并且与场地对接人直接进行方案讨论,对出入口/装卸货通道/交通停车/水电设备等都了解清楚,尽可能在较快时间内通过多以站在全局观来思考以及沟通,减少过程中没必要的复盘和降低漏洞与误会,提升方案合理度并推动下一步的进展。

In addition to taking photos and recording videos during the site visit phase, the general distribution of the venue and the relationship between the buildings, installations & exhibition area and route planning need to be discussed and drafted on the spot, and the plan should be discussed directly with the site provider. A clear understanding of entrances and exits, loading and unloading channels, traffic parking, hydropower equipment, etc., as soon as possible is a must to reduce unnecessary reviews and misunderstandings, which improves the rationality of the plan.

在整个商圈范围内整理出可用空间,初步拟定好各区域以及基本动线后,开始从俯视图着手,根据实际尺寸在地图中规划好各空间的大小和关系。

After sorting out the available space within the site and initially drawing up the areas, we started to divide the spaces on the map according to the actual size.


- 细分空间布局 Subdivided-space layout


有了大区域模块后,紧接着进一步再细分区域内的各项细节。通过反复确认设计清单来制定设计工作清单,评估工作量。

We subdivided the details in the area and developed a design work list and evaluate the workload by repeatedly confirming the design list.

逐渐清晰规划后就要开始着手创意和设计。前期还是会分为“公共创意美陈装置”和“主会场规划设计”两大模块,当然接着还会有“活动区规划”、“票务排队通道规划”、“仓储点位动线规划”等的模块需要整体做统筹,最后通过“导视系统”将他们整体连接起来,最终形成整一个潮玩展体验系统。前期的每一步规划工作都十分重要,并且缺一不可、互相紧密关联。

After gradually clear planning, we started to create and design. The early stage of the whole design will still be divided into two modules: "Creative Installation for the Public" and "Main Venue Planning and Design". Of course, there will be "Activity Area", "Ticketing Queuing Channel", "Warehouse Location", etc. The modules need to be coordinated as a whole, and finally they are connected as a whole through the "guide system" to form a whole exhibition system. Each step in the early stage is very important, and indispensable and closely related to each other.


相比其他模块的设计,“创意美陈装置”模块是设计师们最能发挥其脑洞大开的领域。而下面我们将会为大家揭晓QTX里核心美陈装置从0到1的整个创作过程。

Compared with the design of other modules, the "Creative Installation" module is the area where designers can show their creativity. We will reveal the entire creation process of the core installation as belows.


2. 美陈装置 Installations


- 顽鹅隧道 QQ Chanels


1) 前期构思  Early Conception

通过前期系统的场地规划分析后,我们准备在通往主会场的通道上搭建一个具有特色的门头装置,目的是让游客一眼就看到QQ潮玩展的品牌露出并吸引他们驻足拍照,另外也想通过这个装置让游客有种走进平行空间开启潮玩之旅的游玩体验。

After analyzing the site planning, we were supposed to build a distinctive gate on the passage leading to the main venue. The purpose is to let visitors see the brand of QQ Art Toys exhibition at a glance and attract them to take pictures. We also want to use this device to make visitors feel of entering a parallel space to start a fun tour.


2) 设计规划 Design Planning

在进行设计前设计师多次前往实地进行考察,对地图上可设计的区域面积进行一比一的精准测量,从平面的尺寸转换到多维的立体空间。根据现场实际的情况我们准备利用天桥这个特殊的空间位置,做一条与门头相互结合的空间隧道。

Before designing, the designer went to the field many times to make a one-to-one precise measurement of the designable area on the map, transforming from the design to the multi-dimensional space. According to the actual site, we planned to use the flyover to make a space tunnel combined with the door.


3)概念草图  Concept sketch

经过前期的创意脑暴,我们从时空隧道的方向出发将IP形象融入到设计里进行了第一次的草图尝试。

After the creative brainstorm, we started to design the space-time tunnel and integrated the IP image into the design in the first sketch.

在对现场光源与环境做比对分析后,设计师重新调整了设计方案,将玩具多彩的胶质属性与时空隧道的概念相结合,重新设计了两个更为通透多彩的时空隧道。

After comparing and analyzing the light source and the environment, the designer re-adjusted the design plan, combining the colorful colloidal properties of the toy with the concept of a space-time tunnel, and redesigned two more transparent and colorful space-time tunnels.

经过几轮讨论我们决定选用方形旋转框的方案,并根据现场的空间距离测算出最适合的长度与方框数量,为达到最佳的视觉效果,每一个方框的旋转角度都做出精细的调整。

After several rounds of discussion, we decided to choose the square-rotating plan, and calculated the most suitable length and the number of boxes according to the space distance of the scene. In order to achieve the best visual effect, the rotation angle of each box was fine adjusted.


4)3D模型  3D Model

为了更为直观的看到整条隧道在不同角度呈现的效果,将平面图转换成3D模型。

In order to see the effect of the entire tunnel at different angles more intuitively, the plan view was converted into a 3D model.

隧道的形式确定后,我们将IP公仔与门牌做了搭配。

Once the form of the tunnel was confirmed, we matched the IP Toy with the board over the gate.


5)颜色与材质  Colours and Materials

为了能还原设计稿中隧道绚丽多彩的颜色,我们选用了亚克力板与高透炫彩膜两种材质进行搭配,并从不同角度来评估光线所反射色彩效果。

In order to restore the brilliant and colorful colors of the tunnel in the design sketch, we chose two materials, acrylic sheet and high-transparent colorful film, and evaluated the color effect of light reflected from different angles.


6)搭建过程&最终效果  Construction and Final effect

在前期对所有部件确认完毕后,终于可以运到展会现场进行安装了。过程中设计师会对每一个安装细节进行调整把控。

After confirming all the components in the early stage, they can finally be shipped to the site for installation. In the process, the designer will adjust and control every installation detail.

搭建完成,给大家奉上最终效果。

Construction is done, as we can see below.

为了能买到自己喜欢的玩具,抑制不住喜悦的表情。

The fans were so crazy in order to buy they favorable toys, and couldn't restrain their joy on the face.

奉上一组夜间bulingbuling的效果。

Take a look at the bling-bling effect at night!


- 脑洞空间 Creatie Space


1. 前期计划  Preliminary plan

根据场地的实际情况,从商区的入口到展览的安检验票区域会有一小段距离,我们计划在这段距离中设置一个简易装置。因为这个装置处在非收费区域且处在展览入口前,因此我们希望这个装置具备两大功能:一是游客在此能对QTX有一定的认知以及了解“顽鹅”的来龙去脉;二是能够在此拍照发朋友圈引流。

According to the actual site, there will be a short distance from the entrance to the security check-in area of the exhibition. We planned to install a simple device in this area. This device is located in a non-charging area and in front of the entrance of the exhibition, we hope that this device has two functions: visitors can have a certain understanding of QTX and our theme and also be able to take a picture for propaganda.


2)内容构思  Content Conception

我们把装置分成了两大空间。

We divided the installation into two large spaces.

在第一个空间中我们讲述顽鹅的来龙去脉。在上一篇「创意品牌设计系统」中提到,在QTX潮玩展中,我们以“20鹅脸”为主要符号,创造了“顽鹅”的IP,并重新定义了玩具的历史。从古至今,所有的玩具都是通过“鹅式传染”演变而来。通过触碰等简单的形式,作为“造物主”的顽鹅把身边的物品都变成带有“20鹅脸”特征的玩具,实现万物皆可玩。

In the first space we tell the brand story of CQQL PLAYERS to the vistors. As mentioned in the previous article "Creative Brand Design System", we used "20 QQ Face" as the main symbol to create the IP of "CQQL PLAYERS" and redefine the history of toys. From the ancient times to the present, all toys have evolved through "QQ infection". Through simple forms such as touch, the CQQL PLAYERS as the "creator" of the world turns all the objects around him into toys with the characteristics of "20 QQ faces", making everything playable.

我们把“顽鹅进化史”分成了六大时代,并创造了一批有时代特征的“顽鹅”,这批“顽鹅”被“安置”在装置的墙上,进入装置的游客能快速了解“顽鹅”的前世今生,因此我们命名这个装置为“脑洞空间”。

We divided the "Evolution History of CQQL PLAYERS" into six phases, and created a batch of "CQQL PLAYERS" with the characteristics of the times. These "CQQL PLAYERS" are "placed" on the wall of the installation, and visitors who enter the installation can quickly understand the past and present of the brand story, so we named this device "Creative Space".

在「创意品牌设计系统」中提到,QTX最常用的辅助图形是脑电波的概念。因此第一个空间的图案设计中我们运用大面积的白底黑线,形成一个视觉扭曲空间。

As mentioned in the "Creative Brand Design System", the most commonly used auxiliary graphics for QTX is the concept of brain waves. Therefore, in the pattern design of this space, we used a large area of black lines on a white background to form a visually distorted space.

在第二个空间中,我们主要展示了“顽鹅”和各大IP的联合海报。“20鹅脸”是专属于QTX 2020的视觉符号,各大IP与顽鹅在“平行时空”相遇,脸上出现了在此次平行时空中的专属印记。

In the second space, we mainly displayed the co-branded posters of 20 QQ faces and other imagines. "20 QQ Face" is a visual symbol exclusively designed for QTX 2020. The other imagines and the 20 QQ faces meet in "parallel time and space", and also the exclusive mark of this parallel time and space appears on their faces.

外墙图案上,朝电梯入口的一面,我们用了“顽鹅世界进化史画卷”组成的QTX 2020字样,画卷从左往右演绎着QTX的“进化史”,也连接着“顽鹅”的过去和未来。

On the pattern of exterior wall, we used the words "QTX 2020" composed of "the evolutionary history of the CQQL PLAYERS, also connected the Past and Future.

朝广场的一面我们设置了展馆的大地图,游客从中清晰了解场地的分布信息。

On the other side of the square, we set up a big map of the exhibition, from which visitors can clearly understand all information of the venue.


3)3D模型  3D Model

脑洞空间的结构规划,考虑到放置的位置以及成本和安全的问题,我们将其设计成半开放的隧道形式,两个空间以错位的立板隔开,形成相对独立但又贯通的空间。

We had to take the location, cost, and security into consideration while designing the structure of Creative Space, so it was designed as a semi-open tunnel which is divided into two spaces by a wall, forming a comparatively independent and consistent.

顶部开设了玻璃天窗,贴上彩色QTX元素,白天在自然光下颜色图案会投射到地上;即使在雨天,抬头看天窗也是不错的视觉效果。

A glass skylight is opened on the top, and colored QTX elements are pasted. The color patterns will be projected on the ground under natural light during the day; even on rainy days, a good visual effect still can be seen.

以下是脑洞空间3D模型效果:

3D model effect of Creative Space shown as belows:



4)搭建过程&最终效果  Construction and Final effect

经过多轮沟通和设计修改后,我们会给到搭建方最终效果图以及平面粘贴示意图,而在搭建过程中设计师会持续跟进及把控细节。

After many rounds of communication and revisions, we give the final diagrams to the construction supplier and the designer also continued to follow up and control the details during the construction process.

搭建完成,“潮鹅“们来摆拍啦!

Construction is done, let's take pictures.


- 立体字 Cubic Font


将品牌的Logo做成立体字,持续传播。


3. 玻璃钢装置  FRP design 


 - 规划  Planning


为了让QTX的游客能自然而然地体验我们的角色IP,我们将QQfamily和PUPU Aliens制作成玻璃钢。游客在活动与大型角色们一起拍照,可以使我们的角色得到有效的曝光。

QQfamily and PUPU Aliens were produced as FRPs so that the 2020 QTX visitors can naturally experience our character IPS. By allowing visitors to take pictures and have fun with large size characters, we were able to effectively expose our characters.

이번 2020 QTX 방문객들이 자연스럽게 우리의 캐릭터 IP를 경험할 수 있도록 QQfamily와 PUPU Aliens를 FRP로 제작해 행사장 곳곳에 설치했다. 방문객들이 대형 캐릭터들과 함께 사진을 찍고 즐기게 함으로써 우리의 캐릭터들을 효과적으로 노출 할 수 있었다. 



- 概念草图 Idea Skatch


根据安装地点,我们设定每个雕塑的设计概念,并设计姿势以展示每个角色的特征。入口处的雕塑招手欢迎来访者,广场的雕塑摆出姿势让游客合影留念。我们采用街头时尚的概念令这些角色看起来更有新鲜感,也更能吸引游客,还增加了配饰和服装来加强细节。

Depending on the place to be installed, we have set up the design concept of each sculpture and made poses to show the characteristics of each character. The sculpture placed at the entrance was shaking hands, welcoming the visitors. The sculptures which were installed in the wide plaza was posing to make visitors take commemorative photos with the characters. The characters of this sculpture were made in the street fashion concept so that the characters could look more fresh and attractive to the visitors, and added the accessories and clothes to enhance the details

설치될 장소에 따라 각 조형물의 디자인 컨셉을 잡고, 각 캐릭터들의 성격이 잘 보이도록 포즈를 구성했다. 입구에 설치된 조형물은 손을 흔들고 있기도 하고, 넓은 광장에 설치된 조형물들은 관람객이 기념사진을 찍기 좋게 포즈를 취하도록 했다. 이번에 제작된 조형물의 캐릭터들에게는 스트릿 패션 컨셉을 적용하여 관람객들에게 캐릭터들이 보다 새롭고 매력적으로 보일 수 있도록 하였고, 악세서리나 옷의 디테일을 더하여 완성도를 높여주었다. 


-主玻璃钢 Main FRP 

对于主玻璃钢,我们的想法是将QQ和PUPU Aliens的代表角色结合在一起。PUPU放在QQ头上,QQ放在地板,这样就可以安全地安装7米高的雕塑。我们用CiCi踩着BoBo,Dinoo喷火,EE玩滑板来反映所有角色的性格。QQ穿着红色连帽衫和运动鞋,增添时尚感,PUPU Aliens则通过帽子、包包和溜冰鞋等配件增加街头风格。

For the main FRP, we have thought of ideas to combine the representative character QQ and PUPU Aliens together. PUPU is placed over the head of QQ and QQ is placed on the floor so that 7m high sculpture can be safely installed. Reflecting each character's character in all designs, we made CiCi stepping on Bobo, an angry Dinoo firing fire, and EE playing on a skateboard. QQ is wearing a red hoodie and sneakers to add a trendy feel, and PUPU Aliens added street style with accessories such as hats, bags and skates.

메인 조형물에는 대표 캐릭터 QQ와 PUPU Aliens가 같이 잘 조합될 수 있도록 고민을 많이 했다. PUPU를 QQ의 머리에 올리고 QQ를 바닥에 앉혀서 7m 높이의 조형물이 안정감있게 설치 될 수 있도록 디자인했다. 모든 디자인에 각각의 캐릭터 성격을 반영하여, 주목받기 좋아하는 CiCi가 Bobo를 밟고 있게 하거나, 화난 Dinoo가 불을 뿜고, EE는 장난스럽게 스케이트 보드를 타고 있는 모습을 표현하였다. QQ에게는 빨간 후드를 입히고 운동화를 신겨 트렌디한 느낌을 더하였고, PUPU Aliens에도 모자, 가방, 스케이트 등을 악세서리를 이용해 스트리트 감성을 추가했다. 


1)玻璃钢A | FRP A 

放置在会场入口的玻璃钢摆出PUPU、CiCi和EE的姿势迎接游客。我们将街头时尚风格应用到三层结构的角色身上。

The sculpture, which was placed at the entrance of the venue, posed for PUPU, CiCi and EE to greet the audience. We applied trendy street fashion style to the characters which were built in three tiers.

행사장 입구에 배치되었던 이 조형물은 관객들을 환영하는 느낌을 주기 위해 PUPU, CiCi, EE가 인사 하는 포즈를 잡았다. 3단으로 쌓아 올린 캐릭터 형태에 스트릿 패션을 적용해서 좀 더 트렌디 해보이도록 했다. 


2) 玻璃钢B | FRP B 

我们觉得如果游客可以跟玻璃钢一起拍照,那就再好不过了。QQfamily的角色被设计成坐在长凳上并肩拍照或自拍。Dov举着他的手机,PUPU和babayQ在摆姿势,帽子和包包等具有流行性质的街头时尚单品被应用到它们的身上。

We thought it would be nice if there was a concept of FRP that the audience could take pictures together. QQfamily characters were designed to sit on the bench and take pictures side by side, taking selfies. Dov is holding his cell phone, PUPU and babyQ are posing, which also applied with trendy street fashion items such as hats and bags.

관객들이 캐릭터들과 함께 사진을 찍는 컨셉을 적용하여, 벤치에 앉아 나란히 셀피를 찍고있는 QQfamily 캐릭터들을 디자인하였다. Dov는 핸드폰을 들고 있고, PUPU랑 babyQ는 포즈를 취하고 있다. 여기에도 역시 모자, 가방 등 트렌디한 스트릿 패션 아이템을 적용해서 좀 더 매력적으로 만들었다.


3)玻璃钢C,D,E | FRP C, D, E 

为了符合PUPU Aliens来自外天空的概念,我们制作了PUPU Aliens在PUPU星球上的雕塑。PUPU Aliens 在三个不同尺寸的星球上摆出独特的姿势。

To match the concept of PUPU Aliens from space, PUPU Aliens on the PUPU planet were made into sculptures. PUPU Aliens pose in a unique pose on three different sized PUPU planets.

우주에서 온 컨셉에 맞춰 PUPU 행성에 올라가있는 PUPU Aliens들을 조형물로 만들었다. 3가지 다양한 크기의 행성 위에서 PUPU Aliens들이 개성있는 포즈를 취하고 있다.


4)玻璃钢F | FRP F 

EE是PUPU Aliens中聪明积极和最强大的,运用这一特点,我们把它用力“加油”的姿势制作成了雕塑。

EE is bright and positive, and is the strongest among the PUPU Aliens. We applied this characteristic of EE to make it as a sculpture with a pose of shouting 'cheer up' vigorously.

EE는 밝고 긍정적이며 PUPU Aliens 중에 가장 힘이 세다. 이런 EE의 캐릭터를 활용해 힘차게 ‘화이팅’을 외치는 포즈로 조형물을 만들었다. 


5)气球 | Balloon 

用气球材料做成的,趴着的QQ被放置在一个高高的雕塑上。之所以趴着,是因为这样观众可以跟它有眼神上的交流。我们给QQ穿红色夹克增添街头感。考虑到鸟瞰图,QTX的logo也被放到背面。

The lied down QQ, which had been placed over a high sculpture, was made of balloon material; it was made in a lied down pose so that the audience could have an eye contact with QQ. We have added street style by making QQ to wear a red jacket. Also, the QTX logo was put on the back side considering the air view.

높은 조형물 위에 배치되었던 엎드린 QQ는 풍선 재질로 만들었다. 관객들과 눈이 마주칠 수 있도록 엎드린 형태로 포즈로 제작되었고, 빨간 점퍼를 입혀서 스트릿 감성을 추가했다. 아래에서는 보이지 않지만, 항공뷰를 고려하여 등쪽에 QTX 로고를 넣었다.



-3D modeling 建模


由于玻璃钢实际上是在场地上制作和安装的,因此必须注意360度所有的细节,还要集中精力制作稳定的外形以使它能够安全地安装。在建模的过程中,我们根据角色们的不同姿势调整了身体比例,也非常注重细节以提高雕塑的完整性。

Since FRPs are actually made and installed at the venue, it was important to pay attention to all the details of 360 degrees, and we also needed to focus on making a stable form so that the FRPS can be installed safety. While working on the modeling, we adjusted the proportion of the body for various poses of the characters, and we also paid much attention to details to improve the completeness of the sculpture.

FRP는 실물로 제작해서 행사장에 설치되는 것들이기 때문에 360도 전체의 디테일을 모두 신경써야 했고, 안전을 고려하여 설치물이 안정감 있는 형태로 제작하는것 또한 중요했다. 모델링을 하면서 캐릭터의 다양한 포즈를 위해 몸의 비율을 조정하였고, 조형물의 완성도를 높이기 위해서 디테일에도 신경을 많이 썼다.

角色的外观和服装总体上很简单,但为了提高完整性,缝纫线、纽扣、拉链和帽子的质地等都通过建模来表现。因为QQ的姿势在正面也能很好地看到脚底,我们还专门对鞋底进行了设计。

The appearance and clothes of the character are simple overall, but in order to improve the completeness, the sewing line, zipper, button, and the texture of the hat are expressed by modeling. Especially, we designed the bottom of QQ’s shoes because the soles of the feet were seen well in the front view because of his pose.

캐릭터 외형이나 옷은 전체적으로 심플한 형태이지만 완성도를 높이기 위해 재봉선, 지퍼, 단추, 모자의 재질감 등을 모델링으로 표현했다. 특히 QQ는 포즈 특성상 발바닥이 많이 보였기 때문에, 신발의 바닥면도 신경 써서 디자인했다.

通过表现角色的重量,比如PUPU被轻微按压的脸,或BoBo的身体被CiCi的脚压住,可以使姿势更加地自然。

By expressing the weight of the characters such as the slightly pressed face of the PUPU or BoBo’s body pressed by the feet of CiCi, it made the poses more natural.

PUPU의 살짝 눌린 볼, CiCi의 발에 눌린 BoBo의 몸 등 캐릭터들의 무게감을 표현해서 포즈를 좀 더 자연스럽게 만들었다.

为了适应概念而对身体形状进行轻微更改时,我们努力确保它没有太偏离角色的原始形象。

We tried to make sure that we did not deviate much from the original character image while slightly transforming the body for a concept-compatible pose.

컨셉에 맞는 포즈를 위해 위해 몸의 형태를 일부 변형하기도 했지만, 원래의 캐릭터 이미지에서 크게 벗어나지 않게 하려 노력했다. 

主玻璃钢的尺寸非常大,为了稳定安装,我们把它制作成坐着的姿势,圆形的玻璃钢则通过切割底部,使它能够稳定地站立。起初Dinoo朝天空喷火,但为了能稳定安装,也改变了火势的方向。

The size of the Main FRP was so large that it was made in a sitting position for a stable installation, and the circular FRPs were able to stand steadily by cutting the bottom part. And at first, Dinoo was blowing the fire into the sky, but changed the direction of the fire for stable installation.

Main FRP의 크기가 매우 컸기 때문에 안정적인 설치를 위해 QQ를 앉은 자세로 만들었다. 그리고 구형태의 조형물들은 바닥을 커팅해 안정적으로 서있을 수 있게 했다. 또한 처음에 Dinoo가 불을 하늘로 뿜게 만들었지만, 안정적인 설치를 위해 불의 방향을 아래로 변경했다. 



- 颜色与图案 Color and Pattern 


因为衣服和物品是根据每个角色的概念添加的,所以我们专注于选择正确的,与角色原始颜色相匹配的色调。在选择颜色的时候,首先应用的是每个角色的主要颜色,考虑到与其他角色的结合,也对色调进行了调整。我们添加了各种图案和图形来增加细节。

Because clothes and items were added according to the concept of each sculpture, we focused on selecting the right color tone that matches the original color of the character. When selecting colors, the main color used by each character was applied first, but the tone was adjusted considering the color combination with other characters. We added various patterns and graphics to add detail.

각 조형물의 컨셉에 따라서 옷이나 아이템이 추가 되었기 때문에, 캐릭터 본래의 색과 잘 어울리는 컬러톤에 대한 고민을 많이 했다. 색을 선정할 때는 기본적으로 각 캐릭터가 기존에 사용하던 메인컬러를 우선으로 적용하되, 다른 캐릭터들과의 컬러 조합 또한 고려하여 톤을 맞춰 나갔다. 그리고 여러 패턴과 그래픽을 추가해 디테일을 더하였다. 

连帽衫使用QQ的围巾颜色(红色)彰显QQ的身份。此外,为了保持街头风和复古感,我们还用像素概念设计了含有QQ STUDIO logo的品牌标签。PUPU的帽子用紫色来给它的基本颜色金色做点缀,另外我们还通过在配件上贴品牌logo的方式曝光PUPU Aliens品牌。

The QQ’s scarf color, red, was applied to the hoodie to show the identity of QQ. In addition, we applied waffen designed with pixel concept to apply street and retro style, and brand tag with QQstudio logo. The PUPU gave points to the purple hat with his basic color, gold. In addition, PUPU Aliens exposed their brand by applying the brand logo on the accessories.

QQ의 스카프 컬러인 빨강을 후디에 적용해서 QQ의 아이덴티티를 보여주었다. 또한 레트로 하면서 스트릿 감성을 적용하기 위해 도트 픽셀 느낌으로 와펜을 적용했고, QQstudio로고가 적용된 tag를 붙였다. PUPU는 보라색 모자에 기본 컬러인 골드로 포인트를 주었다. 또한 PUPU Aliens들은 브랜드 로고를 이용해서 악세사리에 적용해 디테일을 주면서도 PUPU Aliens의 브랜드를 노출하였다. 

辅助色为黄色的多福穿着黄色的T恤,babyQ的角色颜色(蓝色)被应用到它的单品上。QQ主要使用红色,紫色为点缀,我们也根据街头概念制作图形和图标,并将它们应用到服装上。

Dov, who uses yellow as an auxiliary color, wears a yellow T-shirt, and babyQ applies his character color blue, to items. QQ mainly uses red and gives points in purple, and makes graphics and logos according to the street concept and applies them to clothes.

노란색을 보조 컬러로 사용하고 있는 Dov는 노란색의 티셔츠를 입혔고, babyQ는 기존의 캐릭터 컬러인 파란색을 아이템들에 적용했다. QQ는 메인 컬러인 빨간색을 주로 사용하고 보라색으로 포인트를 주고 스트릿 컨셉에 맞춰서 그래픽과 로고 등을 만들어 옷에 적용해 주었다.

服装颜色与角色身体颜色相匹配。橙色的T恤搭配CiCi的嘴和脚,为了与CiCi相匹配,帽子也被调成了蓝绿色。 EE戴着一顶棕色的帽子,这顶帽子与金色很相配。

The color of the clothes was chosen to match the body colors of the characters; CiCi wore an orange T-shirt to match the lips and legs, and the hat was set to bluish green to match. EE wears a brown hat that blends well with gold.

캐릭터들의 몸 색과 어울리게 옷의 색상을 선정했다. CiCi는 입술과 다리색에 맞춰 주황색 티셔츠를 입었고, 모자는 그에 맞춰 청록색으로 정했다. EE는 금색과 잘 어우러지는 갈색 모자를 쓰고 있다.

为了给人活力感,我们将“加油”和眉毛放到EE的绑带上。

To give a dynamic impression, we applied '加油' and eyebrows on EE's headband.

좀 더 역동적인 표정을 위해 EE의 머리띠에 加油와 눈썹을 그려 적용했다. 



-最终形象 Final Image


这是玻璃钢的最终形象。在不失去角色特征生产玻璃钢的情况下,我们做了新颖的尝试。我们把它们安装在广场上吸引游客,希望以往只在屏幕上看到的这些角色被做成更大的雕塑时,观众在观看它们的时候能玩得很开心。

This is the final design of the FRPs. We tried to make a trendy attempt while producing these FRPs without losing the characteristics of the characters, and when this was installed at the venue, we tried to appeal to the audience attractively. I hope that many audiences have had a good time watching the characters that usually seen on the screen are made of sculptures much bigger than themselves.

이것이 최종적으로 만들어진 FRP 디자인이다. 우리는 이번 조형물들을 제작하면서 캐릭터의 특성을 잃지 않으면서 트랜디 해보이려 노력했고, 이것이 행사장에 설치 되었을 때 관객들에게도 매력적으로 어필할 수 있게 노력했다. 화면 속에서 주로 보던 캐릭터들을 자신보다 훨씬 더 큰 크기의 조형물로 제작된 모습을 보면서, 많은 관객들이 즐거운 시간을 보냈기를 바란다. 


4.玻璃钢制作落地 | Production of FRP


-泡沫雕刻 Carving based on foam plastic


玻璃钢线下制作流程始于泡沫雕刻。开始之前我们需要在电脑三维软件中做好模型,然后把3D模型交由工厂3D打印泡沫模型,考虑到玻璃钢制作块头一般会很大,泡沫模型会使用分段模块化的打印拼装。制作中需要反复检查生产的泡沫模型时候和设计模型一致,不断的打磨调整,待到泡沫模型造型确定再开始下一步的工作。

The production process of these FRP starts with foam carving. Before we started, we needed to make the model in the computer 3D software, and then submit the 3D model to the factory to 3D print the foam model. Considering that the glass fiber reinforced plastic is generally large, the foam model will be assembled by using segmented modular printing. During the production, it is necessary to repeatedly check that the produced foam model is consistent with the design, and constantly polish and adjust. When the foam model shape is determined, the next step can be started.



-翻模 Modeling


翻模材料一般会选择石膏粉,优质的石膏粉兑水涂抹在泡沫模型上,在这个涂抹喷绘过程中会加入一些麻丝增加石膏的牢固性,待石膏模晾干后,把石膏里面的泡沫模型掏出来然后往里涂抹一层泥巴水(便于后面的玻璃钢脱模),然后涂抹上树脂和纤维布/毡,干透以后敲碎石膏模,里面的玻璃钢模型就出来了。

Gypsum powder is generally chosen as the material for the modeling. The high-quality plaster powder is applied to the foam model with water. In the process of spray painting, some hemp thread will be added to increase the firmness of the plaster. After the plaster mold is dry ,foam model in the plaster is taken out and would be applied a layer of muddy water inside to facilitate the demolding of the glass fiber reinforced plastic in the back, and then apply resin and fiber cloth. After it dries, break the plaster mold and the glass fiber reinforced plastic model inside comes out.



-修补打磨


玻璃钢定型后,一般情况下玻璃钢直径超过2m,高度超过2.5m需要在内部焊接刚才作为支撑骨架,起到加固作用,翻模之后脱模处理的玻璃钢是非常粗糙的,用碱水清洗表面,对玻璃钢的外观进行打磨,修补合模线,使得表面光滑以及调整细节。

After the FRP is shaped, under normal circumstances, the diameter of FRP exceeding 2m, and the height exceeding 2.5m needs to be welded internally as a support frame for reinforcement. After the mold is modeling, the demolded FRP is very rough. It is necessary to clean the surface with alkaline water, and polish the appearance of the FRP to repair the mold line, which makes the surface smooth and also adjust the details.



-上底漆 Primer


玻璃钢修补打磨完以后,在玻璃钢的表面开始批灰,喷环氧底漆,给玻璃钢上一层底漆(这个环节至少需要两次以上),为的是填补空隙瑕疵,使模型更加逼真完整。同时也方便后续的喷绘上色。

After repairing and polishing the FRP, the workers dusted on the surface of the FRP, and sprayed the epoxy primer, and also applied a layer of primer to the FRP (this step requires at least two times), in order to fill in the gaps and defects and make the model more realistic and complete. At the same time, it is much easier for subsequent printing and coloring.



-喷绘上色 Inkjet coloring


喷绘上色阶段需要根据设计稿的颜色调配好油漆颜色,这个颜色调配需要不断尝试,以达到最接近设计稿效果图的颜色。这个环节是一个要求比较严谨的过程,调配好颜色上色之前会根据需要先在样板上试样,待颜色校对无误再对玻璃钢喷绘上色,在喷绘过程中,需要将每一个颜色区分开来做上色,同时要对上色以外部分遮住以免油漆影响到其他部位后续的喷绘。最后喷绘完成在玻璃钢表面喷一层保护光油,保护漆面防止褪色。

In the inkjet coloring stage, the paint color needs to be adjusted according to the design draft. This color adjustment needs to be tried continuously to achieve the color closest to the original design. This is a more rigorous process. Before coloring the prepared color, it will be tested on the sample board as needed, and the FRP inkjet will be painted once the color calibration is corrected. In the inkjet process, each color must be distinguished. At the same time, it is necessary to cover the colored parts to prevent the paint from affecting the coloring of other parts. After the painting is completed, spraying a layer of protective varnish on the surface of the glass fiber reinforced plastic can protect the surface from fading.



-大型玻璃钢安装 The installation of FRP


对于一些大型的玻璃钢装置,在工厂生产制作的过程中便会将其切割开,分块处理。方便制作和后续的安装。生产制作的工序完成后便会在玻璃钢的摆放地进行合拢安装,先前内部的钢架焊接固定,对切割面对缝隙进行修补,补漆喷油,这样一个大型的玻璃钢装置就算完成了。

Some large FRP devices have to be segmented into components during the manufacturing process for easier installation in the future. After the production process is completed, it will be installed in the place where the FRP device is placed. The previous internal steel frame must be welded and fixed, and then the surface gap will be repaired, and the paint will be sprayed afterward. After all these, the device is finally installed.



-最终落地效果 Final effects


在设计,制作和搭建众多伙伴的共同努力下,玻璃钢就正式落地登场亮相啦!

With the joint efforts of many partners in design, production and construction, FRP has officially launched on the stage!


“顽”个不停  Active CQQL PLAYERS

关于创意美陈的设计揭秘就给大家介绍到这里,下篇我们将推送「搭建落地」篇,更多精彩的细节与大家分享,敬请期待,下篇更精彩。

The secret of the design of Creative Installations has been introduced. In the next article, we will publicize the article about the construction of the whole exhibition. More exciting details will be shared. Please stay tuned. The next article will be more interesting.


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